The year was 1937, the year the Ray-Ban brand was introduced to the world by the American company Bausch & Lomb. Bausch & Lomb was the first company in the U.S. to produce optical glass, and gained notoriety by developing green lenses for U.S. Air Force pilots that eliminated glare without distorting vision. It was these new anti-glare sunglasses that Bausch and Lomb first made available to the public. These original Ray-Ban sunglasses featured a plastic frame with an aviator shape and were simply called anti-glare sunglasses. The following year, Ray-Ban recognized the anti-glare sunglasses needed to be re-branded. Ray-Ban redesigned the sunglasses using a metal frame and re-introduced them as the Ray-Ban Aviator. As the say, the rest was history.
The Ray-Ban Aviator was the go to sunglass until the 1950's. Then came the era of glamorous fashion, and the decline in popularity of the aviator shape. Ray-Ban recognized the need to create a design with a different appeal – and the Wayfarer was born. Just as the initial Ray-Ban Aviator captured the world's attention, the Ray-Ban Wayfarer took Hollywood and the world of entertainment by storm. Stars both on and off the silver screen were seen in Wayfarers. Soon Ray-Ban Wayfarer sunglasses swept across America – everyone wanted a pair of Ray-Ban sunglasses.
The popularity of Ray-Ban sunglasses continued to grow over the years, and by the early 1970's Bausch & Lomb had gained a world-wide reputation for premium sunglasses. Across the globe, celebrities and public figures could be seen wearing Ray-Ban sunglasses. This propelled Ray-Ban to the status of the must have accessory for every fashion conscious consumer. The emotional connection with this iconic brand continues today world-wide.
We invite you to stop by Artisan Optics Downtown and checkout our selection of Ray-Ban sunglasses.